The Business Development Unit (BDU) at MARA Liner plays a critical role in the company’s growth by identifying new market opportunities and creating innovative revenue streams. Through strategic planning and market research, the BDU discovers emerging trends and forms key partnerships that drive expansion.

The unit also focuses on customer and stakeholder engagement, implementing strategies to attract new customers and retain existing ones, while maintaining strong relationships with key stakeholders. Innovation is central to the BDU’s mission, with continuous improvement of services through technology and customer feedback.