Business Development
The Business Development Unit (BDU) at MARA Liner plays a critical role in the company’s growth by identifying new market opportunities and creating innovative revenue streams. Through strategic planning and market research, the BDU discovers emerging trends and forms key partnerships that drive expansion.
The unit also focuses on customer and stakeholder engagement, implementing strategies to attract new customers and retain existing ones, while maintaining strong relationships with key stakeholders. Innovation is central to the BDU’s mission, with continuous improvement of services through technology and customer feedback.
Additionally, the BDU collaborates with the finance team to ensure that new initiatives align with MARA Liner’s financial goals, optimizing costs and maximizing profitability. Ultimately, the BDU is a vital force in ensuring MARA Liner’s ongoing success and competitiveness in the transportation industry.
“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” Tomas Reuss